Please note there are no scheduled elections taking place in the Tewkesbury Borough area on Thursday, 7 May 2026.
Potential name change to be discussed at Council
Posted on: 10 May 2024
A proposal to change the name of Tewkesbury Borough Council will be discussed at a meeting of Full Council on Wednesday, 15 May.
Councillors will vote on a recommendation:
That Council is minded to change the council’s name to North Gloucestershire Borough Council, subject to a six-week consultation to enable stakeholders to make further representations and to provide feedback on two logo options.
Tewkesbury Borough covers 160 square miles and includes other large areas such as Brockworth, Bishop’s Cleeve, Winchcombe and Churchdown – and many more.
Recent feedback from councillors, community groups, businesses and parishes, indicates that the name ‘Tewkesbury Borough’ isn’t considered representative of our entire borough – it tends to be more associated with Tewkesbury Town.
One name has been suggested multiple times by different groups: North Gloucestershire Borough Council.
This name would directly respond to the challenges we face with our current name, including:
- Providing immediate geographic context and helping to raise the borough’s profile regionally and nationally.
- Offering strong brand appeal that could be leveraged for economic development, tourism, and attracting investment.
- Avoiding prioritising one town (Tewkesbury) over others within the borough, promoting a more inclusive identity that more equally represents all communities.
- Responding to concerns from businesses that the current name does not reflect the borough’s strategic location.
- Providing a stronger identity to support a wider recruitment pool for both the council and local businesses.
Any costs associated with a name change would be minimal, covered by existing budgets and phased in over time – including the design work which can easily be done in-house.
Our logo is now mainly used on digital assets (such as our website and online forms), which will not cost anything to update, and any physical signage would be updated as part of a sign’s normal maintenance to avoid any additional costs.
If councillors vote in favour of the recommendation, the consultation will run from May 17 to June 28. Members of the public, local businesses, town and parish councils, and other partners and interested parties will be able to make representations on the proposed name change and logo options.
For more information on the proposed name change, read the Council report.
